Have you ever visited a high-end real estate project online? Consequently, you probably saw only static render images and simple PDF price lists. However, modern buyers expect to feel the physical space. Therefore, Trung Nguyen Legend partnered with HILAB to build a custom real estate website. This digital platform digitizes the entire project to engage online customers.
Trung Nguyen Legend is the developer of the Coffee City project in Buon Ma Thuot. This premium development is deeply rooted in Vietnamese coffee culture. Therefore, every digital touchpoint must reflect their unique brand identity. HILAB implemented a comprehensive digitization solution to address this challenge.
1. Operational Challenges & Pain Points at Trung Nguyen Legend
With a high-end, iconic real estate project, Trung Nguyen Legend needed a digital platform far beyond normal websites. The challenge was how to convey the aesthetic values, unique architectural philosophy, and physical space of the project to online buyers. At the same time, the solution had to strictly adhere to premium brand guidelines.
In addition, customer consultation previously depended on staff during office hours. Consequently, the company lost potential leads who searched for properties at night or on weekends.
2. HILAB's Solution: Redesigning Experiences with VR360 & AI
HILAB built a premium real estate website integrating three advanced technology layers.
First, VR360 (Virtual Reality) technology enables immersive virtual tours directly in the browser. Next, a smart AI Chatbot provides automated customer support 24/7. Finally, a custom UI/UX design reflects the unique coffee culture of Trung Nguyen Legend.
3. Implementation Details & Scope of Work
We collaborated to deliver the following scopes:
- Architecture & System Design: Setting up secure infrastructure optimized for high traffic.
- Custom UI/UX Design: Creating a responsive interface running smoothly on desktop, tablet, and mobile.
- VR360 Integration: Digitizing 100% of show units and landscapes at real scale.
- AI Chatbot (HiChat) Training: Configuring the bot to answer legal questions, update prices, and book appointments.
Consequently, remote buyers can easily explore the project and receive instant support.
4. Technology Stack & Delivery Team
The technical architecture and resource allocation were structured as follows:
| Layer | Applied Technologies |
|---|---|
| Frontend | NextJS (React UI lib & Tailwind) |
| Backend / CMS | Strapi (Headless CMS) |
| Database | PostgreSQL |
| VR / AI Integration | Virtual 360 & HiChat API |
| Role | Resources |
|---|---|
| Project Manager | 1 |
| Business Analyst | 1 |
| Backend Developer | 3 |
| Frontend Developer | 2 |
| QA Engineer | 1 |
5. Real Results: Before vs. After Comparison
Here is the comparison of operational metrics before and after the project:
| Experience Metric | Before Implementation | After HILAB Integration |
|---|---|---|
| Space Experience | Buyers viewed static 2D renders and simple PDF brochures. | 100% digitized architectural spaces and show units via interactive VR360 tours. |
| Customer Support | Dependent on office hours; high risk of losing off-hour leads. | Smart AI Chatbot provides 24/7 support, automated pricing updates, and booking. |
| Remote Access | Difficult to present the physical environment to remote buyers. | Immersive virtual tours allow remote buyers to experience the project anytime, anywhere. |
The project was completed in 1 month under a Fixed Cost model. Consequently, Trung Nguyen Legend possesses a modern digital platform ready for future expansions.
A real estate website is no longer just a digital brochure. Instead, it is the first critical touchpoint to win customer trust. Discover HILAB's Software Development Services and Artificial Intelligence Services (AI Services) now. In addition, explore our product solutions like Markee AI and HiChat. Book a free consultation with HILAB today to start your digital transformation.
Learn more about HILAB solutions: HiChat — Omnichannel Chatbot | HILABDP — Data Operating System | View all Case Studies